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Advantages of Video


If a picture is worth a thousand words, how much is a video worth?

Woman Video Conferencing On Mobile PhoneAre you busy? So are your prospects and clients. They are hungry for information, and they want it fast. Most would prefer to spend 2-3 minutes watching a video rather than spending 15-20 minutes reading text. Frankly, many people don’t like to read.

The use of sound and images elicits feeling and better understanding of the idea. Watching the message needs little attention and can retain people who would have otherwise opted for other things.

Here are some statistics to prove the point:

• Video increases people’s understanding of your product or service by 74%*
• 50% of users watch business related videos on YouTube once a week*
• 80% of your online visitors will watch a video, while only 20% will actually read content in its entirety*

The second biggest search engine is not Bing or Yahoo. It’s YouTube…

Video is a multi-channel marketing tool, and to get maximum online exposure you can use it many places on the internet including your website YouTube and Facebook. You can also use it at trade show, in your office waiting room, or as part of your sales process.

A client of PiCon who uses video very effectively is Molyneaux • Tile • Carpet • Wood. Molyneaux has its own video channel with over 100 advice and “how-to” and promotional videos. Click here to see the latest videos. Some of these videos have over 50,000 views.

The Advantage of Professional Video Production

You might think that it’s easy to create your own videos using a smartphone or iPad. Be careful – unless you have real talent in this area, this might be a mistake. While you might be able to use simple video editing software, that does not mean you will be able to produce professional results.

Video production companies have experts in shooting, lighting, audio, pre-production, and post-production and are often a better choice. We have worked with a local company Post Script Productions and are delighted to recommend them. Here are other examples of videos they have done:

Savor Pittsburgh 2013 – an event
Rebuilding Together Pittsburgh | Our Story – a non-profit example

Post Script Productions did client testimonial videos for McKee Closet Organizing, a client of PiCon almost since we opened our doors 8 years ago. (FYI: We are in the process of redesigning their Closet site, so please check back in a few months to see the facelift!)

If you would like to learn more about professional video production, call Mary Schwarzwaelder at (724) 986-3455 or email her at [email protected].

Some examples of videos you might want to put on your website are:

• Client testimonials
• How-to videos
• Videos that explain a product or service
• Interviews – these are effective in highlighting an owner’s personality
• The story of the business (especially a family business)
• Safety & training videos

Please call me at 412-563-0976 or email [email protected] if you would like to add videos to your website.

*statistics from

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Phone: (412) 563-0976
email: [email protected]

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